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Increased awareness of river herring is important to further conservation. The National Marine Fisheries Service (NMFS) and the Atlantic States Marine Fisheries Commission (ASMFC) have been involved in various outreach initiatives with partners to raise general awareness of river herring, including the river herring Technical Expert Working Group (TEWG) and conservation plan initiative. Examples of outreach initiatives and efforts include:     

2016 River Herring Feature Stories

  • Little River Dedication Ceremony - May 23: On a sunny Monday morning, a group of around 100 people assembled at an unlikely spot, the West Gloucester Water Treatment Plant, to celebrate the restoration of the Little River.
  • Celebrating River Herring - Apr 21: Nearly 400 years ago, the Mayflower touched down near Plymouth Rock, tucked deep into western shore of Cape Cod Bay. Without Town Brook, and its runs of river herring, Plymouth Colony might not have succeeded.

There are many river herring outreach efforts along the coast, too numerous to note. Each is important to raising awareness of river herring.  Read about one of our local efforts at Town Brook, Plymouth, Massachusetts.  Additionally, there is an outreach impact from many ongoing river herring efforts. For example, volunteer herring counts increase community awareness of the importance of river herring.